#UpCloseAndPersonal w/ @HeHoodrich
• Everywhere but I found myself on the SouthSide of Atlanta.
2. How is your brand different from others?
• I feel like I'm the new voice of the culture. I don't care to be named I just want to help the culture. I'll be in the backseat.
3. What's your approach at marketing your brand?
- Learning from the old heads. Just staying true to me and my brand and treating people like family.
4. What brands did you like growing up?
- Movements:
• Dungeon Family
• Death Row
• Pastor Troy
• Wu-Tang
• UGK
• Bad Boy
- Clothing:
• My uncle was flashy so I wanted to be like him.
• Versace
I always wanted to be like Dungeon Family. T.I I always admired what he did for trap rap. I admire Jay-Z he changes the game once he's drops something.
5. How many projects are usually working on at a time?
• A lot. It just depends, if it's an artist I rather just work with 2. But projects events it can be 15. I'd rather be overwhelmed them not have nothing.
6. How do you come up with ideas?
• My ideas are inspired by the weirdest of things. I'll ask my business partners I mean my brothers if they agree. If they agree we'll execute it. Most of my ideas come from strolling the Internet.
7. If you could do marketing for any brand what would it be?
• I would have to bring back the old tv shows. I'll make tv back interesting. But brands I'll do Nike and Adidas.
8. In general, what releases are you most excited for?
• Most already happened but independent wise: MoneyMakinNique - Guyana Gold x Drake's album x Curtis Williams (at the time HFDD wasn't out then) x Rome Fortune x Miloh Smith's - Pulp Fiction I want to see how much she's grown, ASAP Ferg (at the time TrapLord wasn't out), Migos I want to see what they can do and Sy Ari Da Kid.
9. What do you consider the five most important aspects of successful marketing?
• Visuals
• Proper planning
• Teamwork - know your role
• Have a budget
• Execution - Stick to the plan
10. Have you been apart of a marketing campaign that didn't go as planned?
• Yes, I have. A few actually, it came with people not sticking to the script.
11. What is your dream job?
• Marketing is my dream job. I'm building a platform since I'm working with my family. I got the dopest artists that will be the most influential in Atlanta in the next 10 years.
12. What was the craziest idea you ever had?
• Probably Spoiled Milk, it was done in three days. Then Indoor Pool Party.
13. What motivates you?
• My family x my son x my team is my family. My son I just want him to be straight never to have to ask for anything.
14. What's easier: doing marketing for shows or artists?
• Shows I back the artists so they have to follow my rules. With artists, it's their rules I have to follow I can't be as imaginative as I want to be. But I still like working with artists.
15. What is Capos?
• A group of natural born leaders. The goal is to keep the money in the circle. I don't have to leave my circle for anything if I need a service. We dare to be different. A group of bosses, we all work together.
16. How did the concept of Spoiled Milk and the other concerts in those series come about?
• Basically Spoiled Milk came from a former member of the group names Paisley, who took a picture in a bathing suit and she called it "Spoiled Milk". I told her I was going to do an event called Spoiled Milk. I went to several of of my friends and we killed it. Free Milk was something we pulled together. No one was doing something like this for the indies. We treat you like as if your already on. We let you bring your crew. We want to help.
17. How are you a standout from others in your position?
• Not being in the spotlight. Others try to be in the spotlight and I don't care about anything else only if my team and my son eating. There's a difference between a boss and a leader.
18. Where do you see yourself in 5 years?
• Being one of the influential people in Atlanta no in hip hop period. I give hope. I want my whole team to be rich. I want to be very successful with mixtape hosting. I want to be the DJ Scream of the indie world for people who make real music. Maybe married I don't know.
19. What's the hardest part about picking artists for a show?
• It's not that difficult for us. We already have a idea of who we want on the show. We set it up for artists to flow. Just be aware of your surroundings if artists are beefing. Have a budget if you can't get who want just regroup. We promote our shows like parties.
20. In your mind what has been the best event you've done?
• Indoor Pool Party this year. It was just so positive. E.T x DJ Tone x Que x DJ Ray G x Migos anyone with a buzz was there. If I'm working like a slave it's successful. I saw everything on the recap video though.
21. What events do you have coming up?
• Soul Milk - The r&b version of Free Milk
• American Pie - The introduction of BaddQueens
• Sneakerhouse - Done by February
• Day Parties at Metro Fuxxion
• Indie Draft 2
• Irish Yoga ( at the time the first one hadn't happened yet)
• Beer&Tacos
We just bringing the fun back to parties.
22. What have you learned in the process of marketing?
• Never do business without a paper trail. Build a brand.
23. What is your definition of a CAPO?
• Just staying true to yourself. Being a leader.
24. Besides marketing, what else are you doing?
• Working on a clothing line
• hosting tapes
• Everything
25. What experiences in life have made you who are today?
•. Just growing up the way I did. Not saying I grew up rough but others had worse. Losing my grandmother. Having my son made me slow down. He made me pick a career. Moving a lot and adapting.
26. When everything is said and done what do you want GOD to say you?
• You served your purpose. I feel like I'm doing this for a reason.
27. Who are you?
• Of course I'm a father first, I'm a voice to the new world so I'm not going to back down.
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